The inspiration for this beer is derived from the old Dunkelweizen style of South Germany. It is a red wheat beer with slight caramel and raisin tones. While a traditionally bitter beer, the Pure Order brewing team’s western influence has made it a perfect brew for the warm Santa Barbara sun. Contrary to what you may think, the name Red Eye Wheat is a reference to the flight you might take to the German home of this beer’s style rather than the state of your eyes after a couple Pure Order cold ones. In keeping with that theme, the label itself is a tribute to the famously convenient and uniquely styled Santa Barbara Airport.

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