Beer is made by creating a liquid rich with fermentable material. This ‘wort’ is moved to a fermentation vessel where yeast, a living organism, is added. Yeast swims around the fermenter gobbling up the soluble sugar and converting that energy into alcohol. Imagine the feeding frenzy of millions of tiny yeast cells eating their way around a big fermenter. It’s a volatile and active environment. During this time, the beer is literally alive. Just prior to packaging, we add a little yeast to the clear beer for a secondary fermentation. This helps to add carbonation, remove oxygen, and prolong shelf life.

When we named the beer “Live” we wanted the label to have the feeling of live music. Our art department came up with the idea of using ticket stubs. Those shown here are from our staff at the brewery and our friends from around the country. Look closely– we may have rocked out at some of the same shows!

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