Love Rock is a Vienna Style Lager. This type of lager beer has a subtle malt sweetness, balanced by the earthy tones of noble German Hallertauer hops.

The Rock is a story unique to Milwaukee and our freshwater coast. As part of the drinking water system for the city, the system draws from a big pipe in the Lake. The “intake” was marked by a big structure that was prominent off the Bradford Beach shoreline. Because of the privacy (in plain view!)the Rock was a popular lookout point for ambitious suitors. In the exciting free love days of the early ’70′s, a few ambitious Milwaukeeans paddled out to the Rock and memorialized the sentiment of the time.

The original version of Love Rock known as “Winter Lager” happens to be the second batch of beer brewer at our second street location, it was brewed on November 27th 2007. We have made a few adjustments to the recipe over the years, just to the body and to the color. The Love Rock is Milwaukee Brewing’s first year round production lager. The cold, long fermentation process that helps create such a smooth flavor. This recipe is pretty straight forward with the malts and two hop varieties. The Vienna style malt adds a nice toasty quality without overwhelming the beer. Our yeast guy tells us that this lager strain happens to be quite old. Many of the the major breweries in Milwaukee did, and still do, use this yeast. Love Rock is a refreshing and simple beer.

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